Several design changes have been made to one of the web banners – an exploration inspired by Professor Groat’s critique:
- Introduction of gray font (change from black) in planning – budgeting – assessment area
- Addition of gold tone circular bullets in same area
- Change in front from Garamond Italic to Berlin Sans FB in website, phone, and email to improve readability
I also reduced the size of the FB button.
A third web banner changing the border from plum to gold (and making it 2 rather than 1 pixel wide) and changing the order of the email, phone, and website to form a pyramid that balances the selling line has also been added. These changes were also inspired by another round of professor critique.
Let’s set them side by side for consideration:
What do you think?
Which version do you prefer?
Does this inspire you to something else?
As you might have noted, the critique is also taking the form of a ‘client – graphic designer’ relationship… seeking input from Professor Groat on style preferences.